Dragons Den winner Yee Kwan chose to work with us on a remastered brand and digital assets for her high quality Ice Creams and sorbets (which are truly gorgeous.)

We were briefed to shift the focus to a B2B environment.

Yee is a highly driven individual with a strong commitment to her brand and product. We looked to reflect this in the identity with the creation of "the 3 keys of Yee", the 3 essential (and truthful) points of her history.

Yee had two Dragons competing for her business and chose to go with Deborah Meaden. We had very positive feedback from Yee and Deborah Meaden.