For over 4 decades the Quality Food Awards have been the most prestigious awards for food and drink products on sale in all UK and Irish grocery outlets. What sets these awards apart is the impartiality and robustness of the judging process, which rightly sits at the heart of everything in the awards.
We were briefed to deliver a new brand strategy and master-brand system for this iconic food industry standard. A very exciting project over a number of months with applications across all media from print to digital.
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We delivered a simple piece that can work in multiple formats with a full on line vault for identity and award management.