Award winning and results driven food packaging design for global & artisan food brands. Established 1973. Experienced and trusted
AD Creative is a Food Packaging Design Agency team of Award winning food packaging designers in West London :
Now that you’ve produced a delicious food product, it’s time to begin thinking about how you will package your product to help attract consumers. Food packaging must not only be visually attractive and most importantly - APPLICABLE to the product, food packaging must also be informative and follow all the legal requirements for your sector.
We have come up with the following food packaging design tips to help you create food packaging that will help you stand out while also complying with legal requirements.
Put on your best outfit and appeal visually
One of the best ways to appeal to your customers is by attracting them visually. Having the right 'outfit' when on shelf will attract and appeal, the customer can't try your fabulous dip or spread through the pack so look the part, are you friendly or serious?, will your taste entertain or compliment another product ? - consider why you would buy your product and look the part.
It's like a first date, you get that one chance to impress with your best features !
Information, more information... and be careful...
Consumers will not purchase your product if they don’t know what it is. It is very important to create a hierarchy of information that talks to the consumer in a way that you personally would find helpful and not "lecturing" or screaming on the food packaging front face.
...comply with food labelling laws
NEVER overlook the legals - we have picked up products ourselves where this has been the case, the only outcome is a product recall or a dissatisfied customer ( never good..) . What's in your product?, what are the nutritionals ? and how is it all laid out ?. There are very specific legal requirements for font size and style and order of ingredients and we work with proven experts to get this right for you.
keep them coming back
Be a recognisable face on the shelf, make sure that your best outfit that you dress your product in is a recognisable one, no point in being dowdy when you are a mindblowing, up front taste. Make sure you can be seen next week and the week after even if it's just the one simple little detail that makes your food packaging stand out.
ADCreative is a design company working with some of the world's most famous brands on Food Packaging projects from big brands to small Organic brands in the Food Industry.
TELL ME MORE: the work and the results
We are very proud to have been part of award winning partnerships with our clients over the last two years at the Quality Food Awards. Simply the longest standing and most respected award in the industry over 40 years.
We help to deliver commercial return by providing creative work that is commercially realistic, creative AND award winning.
Take a look at our Food clients these are all companies that are just like you from the very biggest to the very smallest each one of them started out somewhere (ones we're working on now are JUST starting out on that small batch organic product).
Contact us using this form to talk about your food brand challenges, we may already have the answer.
AD Creative's award winning offering spans:
- Food Packaging Design for Organic brands
- Organic Food Brand Creative
- Digital and Print Design
- Smartphone Apps
- Food Brand Communications