The best idea to start with is your own brand, you will already have everything you need in the product and your true story of the passion that you put into making every last mouthful tastes the best that it possibly can. Nobody can do it better.

All you need is a creative food packaging design company like AD Creative to "translate" all of that into a visual and verbal packaging piece that the consumer will truly identify with you and you alone. A high quality commercially successful creative solution is a balancing skill that is driven by experience and passion-just like your product!

As an example here is one project that does exactly that. We took the passion of Yee Kwan and her gorgeous ice creams combine this with her love of travelling the brand and identity just literally fell into place. It doesn't have to be difficult if you just look at what's in front of you and what you already own.

TELL ME MORE: the work and the results

Dragons Den winner Yee Kwan chose to work with us on a remastered brand and digital assets for her high quality Ice Creams and sorbets (which are truly gorgeous.)

Yee is a highly driven individual with a strong commitment to her brand and product. We looked to reflect this in the identity with the creation of "the 3 keys of Yee", the 3 essential (and truthful) points of her history.

Yee had two Dragons competing for her business and chose to go with Deborah Meaden. We had very positive feedback from Yee and Deborah Meaden.


We love to talk food and food packaging so feel free to get in touch, or take a look at our food clients these are all companies that are just like you from the very biggest to the very smallest each one of them started out somewhere ( ones were working on now are JUST starting out on that small batch product).

Contact us using this form to talk about how you see your food brand developing and what challenges you face - we are good listeners


Working in Partnership with Jane Milton - Food Industry Expert

Jane Milton, leading a team of Food Industry Specialists. Jane has built a business working with producers, innovators and retailers helping them develop ideas and bring them to market cost effectively, expediently and successfully. With over 25 years expertise in the food industry and a proven track record for helping food businesses achieve great results, Jane and her colleagues are always in demand to identify strategies and bring them to fruition within the food industry.

Click the logo to read more about Jane Milton.