Our core, long standing partnership with Jane Milton delivered this project - developed from a simple idea and detailed into this award winning range. This project was led by Jane Milton and driven by her and we are really proud to be the strategy, brand and creative members of her team.

Launched in September 2016 across a range of Artisan breads. The key to the GRADZ taste is the fact that since 2003, a natural ‘mother dough’ has been the source for GRADZ sourdough bread. No starter mix or baker’s yeast is used, which means the bread is easier to digest. And it’s rich with authentic sourdough flavour and characteristics.

The project is a complete Strategy and Design from a blank sheet, through research and listening to the client to that single EUREKA! moment when you discover the essence of the story. Invoked by the passion of the Bakers (they literally won't let you go without trying a mouthful of every bread) this is invention at its purest form with the actual people that are baking the bread right in front of you.

Being able to immerse ourselves in the clients bakery was the key to the solution and when it was casually mentioned where the recipes had come from we latched onto it and built the very true story around the creative. That's the EUREKA! moment.

Part of one of the top 10 bakeries in the UK we are really very fortunate to work with them.

Overall winner at the World Bread Awards 2016




Hear The GRADZ founder Agnes Gabriel-Damaz talk about the breads on TV:





We Work in Partnership with Jane Milton - Food Industry Expert

Jane Milton, leading a team of Food Industry Specialists. Jane has built a business working with producers, innovators and retailers helping them develop ideas and bring them to market cost effectively, expediently and successfully. With over 25 years expertise in the food industry and a proven track record for helping food businesses achieve great results, Jane and her colleagues are always in demand to identify strategies and bring them to fruition within the food industry.

Click the logo to read more about Jane Milton.


Click to hear what our clients say about AD Creative to get a round view of our abilities.

AD Creative's award winning offering spans:

Contact us using this form to talk about your commercial challenges in food branding, we may already have the answer.