Dragons Den winners The Box of T chose to work with us on brand, packaging and complete identity for major launch of their tea range . A full creative scheme for this new brand to market – PHOM.
PHOM is a partnership between Philip and Omar, the two guys who successfully walked away with funding from Kelly Hoppen on Dragon’s Den based on their commitment to excellence in tea.

We were commissioned to create the naming, branding, packaging and all support and identity materials for this project. The entire project was designed to be game changing with innovative pack formats, a unique applicable name and an engaging consumer story to reflect the commitment of these two entrepreneurs.

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"Kelly Hoppen introduced us to ADCreative - amazing brand agency who worked with us on the new designs. We knew we wanted a professional look that incorporated our original illustrations – they really are a work of art. The caddies also needed to be smaller to make the product more retail friendly. Mix these elements together and that’s how we got to the new packaging."

Omar Farag, Operations Director PHOM | The Box of T Ltd.