Park Royal Business Group (PRBG) IS
A MEMBERSHIP BODY THAT PROVIDES THE BUSINESSES OF EUROPE'S LEADING INDUSTRIAL AND COMMERCIAL ESTATE WITH A STRONG VOICE.
As a member of Park Royal Business Group AD Creative recognises the importance of our local area as a commercial centre. We have delivered food packaging work for successful foods businesses and small producers on the estate.
Park Royal estate is the largest industrial and business location in the UK. It services Heathrow and London markets, exports goods and services, and has access to the trunk road network for the whole of the UK.
As well as many small industrial firms, Park Royal is the location of some large company buildings, includingﾠ McVities, ﾠJohn Lewisﾠ andﾠ Kolak. The old Guinness brewery and sports ground site at the south-western extremity of the district has now been totally demolished andﾠ SEGROﾠ has replaced this with its newﾠ Origin ﾠsite. The first building erected adjacent to the new roundabout and bridge link to Western Avenue is occupied by international drinks companyﾠ Diageo, owner of the Guinness brand and the redevelopment site.
Additional development in the area is being catalysed by Crossrail and HS2. ﾠIn response, the Mayor has set up the Old Oak Park Royal Development Corporation OPDC to oversee all development in the area. ﾠThis will have a huge impact on the businesses of Park Royal, but it also has potential to deliver 14,000 new jobs and 1,500 new homes between now and 2031.
- See more at: Park Royal Business Group
On 1 April 2015, the Mayor of London exercised his powers to establish Old Oak and Park Royal Development Corporation OPDC. As a Mayoral Development Corporation (MDC), just like the London Legacy Development Corporation is for the Queen Elizabeth Olympic Park, OPDC aims to capitalise on: the ‘transport super-hub’ development of HS2 and Crossrail; the transformative change of Old Oak; the regeneration of Park Royal; and the continued protection and enhancement of Wormwood Scrubs, with its ultimate goal being to secure maximum benefits for the local area, its people and businesses.
The driving force behind this is the Mayor of London’s master vision to retain the capital’s position as the world’s best city and to address London’s growing housing, employment, economic and social needs.
OPDC is independent, accountable and impartial and can leverage its status to work collaboratively with residents, businesses, stakeholders, partners, government, functional bodies and the private sector to unlock resources and funding to secure maximum benefits for the area, its people, businesses and London.
The OPDC invites local residents and businesses to work with them on realising the potential of this special site – the only place where HS2 meets Crossrail – to create a new, exemplar, competitive, thriving and sustainable part of London where people will love to live, work and play, time and time again. Early work has identified the delivery of 25,500 new homes and 65,000 new jobs, of which 1,500 new homes and 10,000 new jobs will be in Park Royal.
Since it launched on 1 April 2015, OPDC has articulated its most important priorities for the next 12-months:
1. Establish a sound and solid planning framework to give certainly to businesses and residents (existing and future)
2. Secure funding and finance to bring forward infrastructure across social, health, transport, access and utility needs
3. Gain control and influence over land in order to de-risk it, make it attractive for investment and to realise the potential for delivering jobs and homes
The planning framework
To address point 1, the OPDC Team has delivered an Opportunity Area Planning Framework, which the Mayor is expected to adopt in October 2015. However, over the course of the next 12-months the OPDC will further articulate what we plan to deliver, with who, and how, before publishing a Local Plan for consultation in late 2015-early 2016.
As well as working closely with government before, during and after two major events 1) London Mayoral election (May 2016) and 2) HS2 Bill (December 2016), the team will encourage Park Royal Businesses to help review and develop this strategy for adoption in 2017 so that business needs are reflected and accounted for in the final version.
It is the ambition of the OPDC to use the final strategy to meet key business needs by delivering select early intervention (pilot) programmes, which is why it is of utmost important for local business and resident groups to consult and help articulate the strategy.
- All text taken from Westlondon.com and acknowledged as such