Working as Brand consultants to Harrison Design (the lead creative and design consultant to the client) we were commissioned to deliver a new name and brand identity for this brand new restaurant chain. Firejacks is a concept tailored around the idea of "Fire, Meat, Friends" and aimed at a younger and family consumer. Firejacks central fire pit is a strong feature combined with the Harrison interior and Architecture has delivered a truly unique F&B location. Trading since opening is up YOY from the previous operation in the same location.
This is one of many projects for 2017 in partnership with Harrison Design