What is the best packaging design?
Simple answer is one that sells your product to the consumer you want to sell to and generate interest in the ones that you haven't yet met.
As with all simple answers it needs to be backed up with experienced eyes and ears that know the best is not the most expensive.
As a clear example think of Chanel
Simple clear clean typography and a simple to colour pack, yet it does more to stand out many comparable brands in a sector that prides itself on lavish packaging presentation.
The aim is to be suitably different not just simply different. There is little point in looking like Thiery Mugler if your brand has much more of the classicism of Chanel.
So are you Coco or Thiery ? how do you see your brand, your consumer sees in the same way, do your potential consumers see it in the same way?
It's probably around about now that you are thinking "I thought you said this was a simple answer". Well it is if you follow a process, that way there are clear signposts to the simplest answer.
It's never a one-size-fits-all approach and some of our clients join our process at different stages, dependent on their specific needs.
It's about giving you peace of mind there is a clear thought process behind the work we do and that each stage feels collaborative and accountable.
ADCreative is a brand and creative company working with some of the world's most famous brands. We were originally established in 1973 and have a wealth of experience in Food packaging. Across both global and small local to brands.
Take a look at our Food clients these are all companies that are just like you from the very biggest to the very smallest each one of them started out somewhere ( ones we're working on now are JUST starting out on that small batch product).
AD Creative's award winning offering spans:
- Food Packaging Design
- Food Brand Creative
- Digital and Print Design
- Smartphone Apps
- Food Brand Communications
Our Core sectors are:
- Food & Drink
- Food Retail
- Technology Brands
- Venture Capital companies in the Food Industry
Working in Partnership with Jane Milton - Food Industry Expert
Jane Milton, leading a team of Food Industry Specialists. Jane has built a business working with producers, innovators and retailers helping them develop ideas and bring them to market cost effectively, expediently and successfully. With over 25 years expertise in the food industry and a proven track record for helping food businesses achieve great results, Jane and her colleagues are always in demand to identify strategies and bring them to fruition within the food industry.
Click the logo to read more about Jane Milton.
We love to talk food and food packaging so feel free to get in touch, or take a look at our work and the resultsclients these are all companies that are just like you from the very biggest to the very smallest each one of them started out somewhere ( ones were working on now are JUST starting out on that small batch product).
Contact us using this form to talk about how you see your food brand developing and what challenges you face - we are good listeners