B2B communications creative design.

A comprehensive and complex piece of work for this world leader in optical care and products worth over $3.5 billion. The client had specific communications challenges in a two part project.

First was to financial managers within the business to commmunicate a particular process being launched and the second was to communicate a planning tool to business customers of B&L at all levels of high street and national retail.

Our approach was to deal with each issue in a consistent corporate look but with a different format of production to allow for the actual use in the field and to extract value from both pieces for the client.

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We took a fresh approach to the styling but within guidelines for the corporate identity to deliver two pieces that joined vsually and yet still remained individual to avoid confusion in the field.

bausch.com


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